By Madeleine Foster
Gucci is set to make a significant change to its traditional fashion show format. The luxury fashion house will now present its men's and women's collections together in a "unified" show, starting in February 2025, during Milan Fashion Week.
This move, under the creative direction of Sabato De Sarno, aims to create a more "cohesive and streamlined" presentation of Gucci's vision. By merging the two collections, the brand intends to foster a dialogue between masculine and feminine aesthetics, blurring traditional gender boundaries.
The decision to adopt a coed format aligns with the evolving landscape of the fashion industry, where gender fluidity and inclusivity are increasingly important. By presenting menswear and womenswear together, Gucci is positioning itself as a forward-thinking brand that embraces diversity and individuality.
The first coed show will take place in February 2025 as part of Milan Fashion Week. Additionally, Gucci has confirmed that its Cruise 2026 collection will be presented in a coed format in Florence on May 15, 2025.
Comments