Minor Stake In “Our Legacy” Acquired By LVMH

By Sara Fabek Zovko

Credit: Vogue Runway

The famous luxury conglomerate acquired a stake in the growing Swedish menswear brand.

LVMH has made its second investment in a growing menswear brand following its acquisition of a stake in Aimé Leon Dore 2 years ago. The luxury conglomerate has announced that they have acquired a minority stake in Swedish brand Our Legacy after their sales rose to €40 million in the past year.

Our Legacy, founded in 2005, has gained recognition for its minimalist aesthetic and focus on high-quality materials. The brand's collections feature clean lines, muted colors, and functional designs, appealing to a discerning clientele who values substance over overt branding.

The investment is set to support the brand’s growth, entrance into new markets and expansion of stores in key cities. Our Legacy has seen significant growth post-pandemic, as men’s fashion has moved away from streetwear and in the direction of a more sophisticated, classic street style. Co-founder Jockum Hallin has emphasised that the acquisition isn’t a matter of cash-flow, but rather a step towards, “[looking] to the future as we build the next era”. The brand’s hope is to open new stores in staple fashion cities such as Paris, New York, LA and Tokyo, as well as others, with Paris being the primary target in late 2025.

The acquisition of a minority stake in Our Legacy shows that LVMH is keen on staying ahead of the curve in the ever-evolving luxury landscape. By embracing the "quiet luxury" trend and investing in brands like Our Legacy, LVMH is positioning itself for continued success in the years to come.