Versace Enters New Era: Dario Vitale Named Creative Director, Donatella Versace To Become Brand Ambassador

By Bethany Berkeley

Versace SS20 credit: Valeria Mezzanotti

In a significant shift for the iconic Italian fashion house, Versace has announced that Dario Vitale will take the reins as its new Chief Creative Officer, effective April 1st. This change comes as Donatella Versace transitions to the role of Chief Brand Ambassador.

The announcement, made by Versace's parent company, Capri Holdings, marks a new chapter for the luxury brand. Vitale, who most recently served as design director at Miu Miu, brings a fresh perspective to Versace, while Donatella Versace will continue to play a vital role in upholding the brand's legacy.

Donatella Versace, who has helmed the creative direction of Versace since her brother Gianni Versace's death in 1997, has been instrumental in shaping the brand's bold and glamorous aesthetic. Her tenure has solidified Versace's position as a global fashion powerhouse. "It has been the greatest honour of my life to carry on my brother Gianni’s legacy,’ Donatella Versace said in statement "He was the true genius, but I hope I have some of his spirit and tenacity."

Dario Vitale credit: VERSACE

Donatella Versace's leadership has maintained Versace's status as a fashion powerhouse, marked by legendary campaigns featuring icons like Madonna, Beyoncé, and Jennifer Lopez. Notably, her creation of the 'jungle' dress, worn by Lopez at the 2000 Grammy Awards, cemented its place as an indelible moment in fashion history.

Dario Vitale's appointment signals a new direction for Versace. His experience at Miu Miu, known for its contemporary and often playful designs, suggests a potential evolution of Versace's signature style.

"I am truly honoured to join Versace as the chief creative officer and to be a part of this special and powerful fashion luxury house created by Gianni and Donatella,’ he said today. "The house of Versace has a unique heritage that has spanned decades and has shaped the history of fashion. I want to express my sincere thank-you to Donatella for her trust in me, and for her tireless dedication to the extraordinary brand that Versace is today. It is a privilege to contribute to the future growth of Versace and its global impact through my vision, expertise and dedication."