By Madelei
Y-Prjoect SS24
In a surprising turn of events, Parisian fashion house Y-Project has announced the cancellation of its Autmun/Winter 2024 runway show.
The show was originally scheduled for March 3rd during Paris Fashion Week. The decision, stems from a desire to focus on "internal investments" amidst "uncertain times."
Led by the creative vision of designer Glenn Martens, Y-Project has become a mainstay on the Paris Fashion Week calendar, consistently delivering avant-garde collections that push boundaries and challenge conventions. However, the brand has opted to take a different approach for the upcoming season.
Instead of a traditional runway presentation, Y-Project will unveil its AW24 collection through a lookbook format. This strategic shift reflects the brand's current focus on prioritising investments in its team, product offerings, and overall growth.
"This decision reflects Y-Project's commitment to prioritising investments in the growth of the company, its teams, and its product offerings," the brand stated. The move comes as Y-Project re-evaluates its resource allocation, having previously outlined plans for expansion into new markets and a focus on accessories.
Y-Project's decision to forgo a traditional runway show resonates with the broader challenges facing the fashion industry. As the global economy grapples with various uncertainties, luxury brands are increasingly scrutinising their spending and exploring alternative strategies to showcase their collections.
Whilst acknowledging the disappointment this decision may cause, Y-Project emphasises its commitment to transparency and open communication with stakeholders. The brand navigates the current economic climate with a focus on long-term sustainability and responsible resource management.
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