Chanel has announced the appointment of Kendrick Lamar as its newest brand ambassador.

The former Bottega Veneta creative director, has been called into Chanel as its new artistic director of fashion activities.

Chanel unveiled its Cruise 24/25 collection again in Hong Kong on Tuesday, drawing a star-studded crowd of fashion enthusiasts to the city.

Chanel has become the first luxury brand to serve as both Title Sponsor and official Timekeeping Partner for The Boat Race.

Chanel has confirmed the departure of Virginie Viard after five years as artistic director of its fashion collections.

Although the show has yet to have an exact location announced, The collection is set to be unveiled on December 7th in Manchester.