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Cowboy Couture: The Trend Taking Fashion By Storm

By Fabiola Banora

Beyoncé wears LV to the Grammys Cowboy Couture

@Beyonce/Instagram


Could this trend reign Supreme in 2024?


Last summer, Beyoncé sent shockwaves through the style cosmos with her silver-studded Renaissance world tour. As the "Alien Superstar" herself donned metallic threads and intergalactic glam, the world quickly fell in line, with chrome slipping its way into everyone’s wardrobe. Now, with whispers of a country album on the horizon, prepare for another seismic shift in fashion.


From teasing us with cowboy hats in her most recent appearances at the Grammy’s and the Super Bowl, where her most recent Act II dropped, Beyonce once again breaks the internet. Fans who have speculated for a while about the release of a country album, now have the permission to fully take on cowboy couture in their attire.


Louis Vuitton AW24 Cowboy Couture

Louis Vuitton AW24 (Filipinos Fior /Gorunway.com)


The year began with Pharrell Williams unveiling his AW24 collection for Louis Vuitton. A collection that single-handedly transported all to Williams' Louis Vuitton's Wild West. The collection reconstructed narratives, blending Wild West aesthetics with modern luxury and calling celebrities down the runway. As the Yee-haw agenda unfurls in 2024, it’s clear it's not just here to stay- it’s here to be shaken up, played with and redefined.


Just a short while ago, cowboy boots seamlessly transitioned into everyday footwear. Now, as we ponder the integration of American western wear into our wardrobes, we're wondering: Will cowboy hats be the accessory of the year this time around? As both Pharrell and Beyoncé have tipped their hats to the trend, the outlook seems promising.

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