Burberry Set For Sales Decline As Brand Revival Stumbles

By Maria Mukaranda

Bracing for another quarter of declining sales, analysts are concerned about the effectiveness of the brands revival efforts.

The iconic British fashion house, known for its trench coats and checkered pattern, is expected to report its weakest performance this year when it releases its results. "As the sole British brand of scale operating independently – a rarity in the luxury industry – Burberry boasts a rich heritage and the opportunity to enhance its iconic product lines and accessories," Abrdn Investment Manager Sasha Kachanova told The Telegraph in a recent interview.

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