Gentle Monster Unveils Innovative "Pocket" Collection in Collaboration with Bratz

By Madeleine Foster

Gentle Monster

Eyewear innovator Gentle Monster is back with the launch of its highly anticipated "Pocket" collection. This new line, characterised by its compact, foldable structures and signature bold aesthetics, is set to redefine convenience and style in the eyewear market. The collection is further amplified by a playful collaboration with the iconic doll brand Bratz.

The "Pocket" collection features 21 distinct designs. True to its name, the collection emphasises portability, with many styles ingeniously crafted to fold into a smaller, more manageable size, making them ideal for on-the-go fashion enthusiasts. The collaboration injects a dose of Y2K nostalgia into Gentle Monster's typically futuristic and avant-garde designs. The special Bratz-themed eyewear piece, adorned with metallic pink and silver star details, comes as part of a limited-edition package that includes an exclusive Bratz doll and miniature accessories.

Gentle Monster

K-pop sensation Karina of aespa fronts the campaign for the "Pocket" collection, showcasing the versatility and unique appeal of the foldable frames. Featuring a diverse range of styles, from classic cat-eye sunglasses to minimalist optical frames, all reimagined with a futuristic edge, the collection offers pieces that are both lightweight and resilient. Some frames feature gleaming metallic accents, while others explore lensless, sculptural forms.

The immersive pop-up spaces accompanying the launch further enhance the collection's narrative. each pop-up includes interactive installations and giant Bratz doll displays, inviting visitors into a multi-dimensional universe that blends the bold aesthetics of the "Pocket" collection with the nostalgic charm of Bratz.

The collection will be available on the Gentle Monster website on May 29th.